Serums are the most concentrated step in your routine — choose one targeted to your main concern.
Still deciding which active to build around? Our Academy guide to the best vitamin C serums compares the different forms and strengths and who each suits, while the retinol serum guide explains where to start and how to work up. Read either before you commit to a bottle.
Frequently asked questions
How do I pick a targeted serum for my main concern?
How do I pick a targeted serum for my main concern?
Match the serum to the concern: EverActive C&E + Peptide for antioxidant brightening, Intellibright Complex or EvenTone for uneven tone and dark marks, Calm-R for redness-prone skin, and Clarifying Serum for blemish-prone skin. For fine lines and loss of firmness, the AlumierMD Retinol Resurfacing range or Medik8 Crystal Retinal do the heavy lifting.
I am new to retinol — which strength do I start with?
I am new to retinol — which strength do I start with?
Start at the bottom: AlumierMD Retinol Resurfacing Serum 0.25, applied two nights a week after cleansing. Once your skin takes it without flaking, climb to 0.5 and then 1.0 over several months. Medik8 Crystal Retinal offers a similar step-up in vitamin A if you prefer a retinaldehyde route — never layer the two on the same night.
What is special about EverActive C&E + Peptide?
What is special about EverActive C&E + Peptide?
EverActive C&E + Peptide keeps its 15% L-ascorbic acid sealed in powder form until you activate it, so the vitamin C is at full strength rather than degraded on the shelf. You snap the antioxidant capsule into the serum base, then use it up within a few weeks. Applied each morning under SPF, it visibly brightens and defends against daily pollution.
Can I use more than one targeted serum?
Can I use more than one targeted serum?
Yes, but split them across the day. Use an antioxidant like EverActive C&E + Peptide or Ultimate Boost Serum in the morning, and save resurfacing actives such as Retinol Resurfacing or Alumience A.G.E. for the evening. Layer thinnest to thickest, and give a brightening serum like Intellibright a few minutes to absorb before the next step.
Which of these serums should I avoid in pregnancy?
Which of these serums should I avoid in pregnancy?
Set aside the retinols during pregnancy and breastfeeding — AlumierMD Retinol Resurfacing 0.25, 0.5 and 1.0 and Medik8 Crystal Retinal all come out of the routine. Lean on Ultimate Boost Serum for hydration, Calm-R for redness-prone skin and EverActive C&E + Peptide for brightening instead. Confirm any routine with your midwife if you are unsure. For advice specific to your pregnancy, please contact us at hello@skintique.co.uk.
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