Exfoliants

PVP

Reviewed by Emma · Last updated 18 Aug 2026

Also known as: Polyvinylpyrrolidone, PVP Copolymer

AKA polyvinylpyrrolidone | Used in hairstyling

Addresses

Water-Binding, Appearance of Firmer Skin

What Is PVP?

PVP, short for polyvinylpyrrolidone, is one of the primary ingredients used in hairstyling products to hold hair in place. When present in minuscule amounts in skin-care products, it places an imperceptible film over the skin that is considered to be water-binding and that helps give the appearance of firmer skin. It can aggravate skin for some individuals.

How widely it's used

1.5%
of skincare products contain this ingredient — placing it in the top 25% of most-used ingredients.
Most common in: Treatments Sunscreens

Regulatory information

Standardised cosmetic-ingredient identifiers used by regulators.

Show identifiers
INCI Name
PVP
INN Name
crospovidone
Pharmacopoeia Name
povidonum
Function
Antistatic, Binding, Emulsion Stabilising, Film Forming, Hair Fixing, Viscosity Controlling

Frequently Asked Questions

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Other forms of PVP

These appear on ingredients lists under different names but are the same substance. PVP is the common form.

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