Fine Lines & Wrinkles
Target early signs of ageing
Reviewed by Kate · Last updated 19 Aug 2026
Skin ageing is a natural process influenced by both intrinsic factors (genetics, time) and extrinsic factors (sun exposure, lifestyle). While we cannot stop ageing, understanding the science behind it allows us to make informed choices that significantly slow visible signs and maintain healthier, more resilient skin.
Natural ageing determined by genetics. Gradual, affects everyone. Results in fine lines, thinner skin, reduced elasticity.
Caused by UV exposure, pollution, smoking, poor diet. Largely preventable. Results in deeper wrinkles, pigmentation, rougher texture.
What Changes in Ageing Skin?
Collagen Breakdown
Production slows while degradation increases. Skin loses firmness and structure. UV exposure accelerates this dramatically.
Elastin Damage
Elastic fibres degrade, skin loses "bounce-back." Once damaged, elastin doesn't fully regenerate.
Slower Cell Turnover
Dead cells accumulate, causing dullness and rough texture. Skin takes longer to heal.
Moisture Loss
Sebum and hyaluronic acid production decrease. Skin becomes drier and fine lines appear more pronounced.
Most Effective Anti-Ageing Ingredients
Retinoids
Proven to stimulate collagen, accelerate cell turnover, reduce fine lines and pigmentation
Vitamin C
Neutralises free radicals, brightens, supports collagen synthesis
Sunscreen
Prevents 90% of photoageing. The most important anti-ageing product.
Peptides
Signal skin to produce collagen; gentle yet effective
Starting a proactive routine in your 20s-30s prevents damage far more effectively than treating it later. However, it's never too lateeven mature skin responds to consistent, evidence-based skincare.
Anti-Ageing Routine
Morning (Protect)
Evening (Repair)
- Double cleanse
- Retinoid (build up tolerance)
- Hydrating serum
- Rich night cream or facial oil
- Eye cream (optional)
Anti-Ageing Best Practices
Fine lines guides
- What are fine lines? — the difference from wrinkles, and what helps.
- How to reduce smile lines — soften the look of nasolabial folds.
- Fine lines under the eyes — gentle care for the delicate eye area.
- Fine lines on the forehead — a skincare-first approach.
In this guide
Short, practical reads on Fine Lines & Wrinkles — tap any topic for the full guide.
What Are Fine Lines? Fine Lines vs Wrinkles Explained
What fine lines are, how they differ from wrinkles and expression lines, why they form, and the core skincare levers that soften their appearance.
Read the guide
How to Reduce Smile Lines: What Skincare Can (and Can't) Do
What smile lines and nasolabial folds are, why they form, and how retinoids, peptides, hydration and SPF help soften their look, plus where a clinic fits in.
Read the guide
Skin Cycling: The Simple 4-Night Routine Explained
Skin cycling rotates exfoliation and retinoid nights with recovery nights so you get results from actives with far less irritation. The method, a sample cycle, and how to adapt it.
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Fine Lines Under Eyes: Why They Appear First and How to Soften Them
The under-eye skin is thin, dry and always moving, so it shows fine lines first. A gentle guide to hydration, careful retinoids, SPF and what to avoid.
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Fine Lines on the Forehead: Why They Form and How to Soften Them
Why the forehead creases, what retinoids, hydration and SPF can realistically do to soften the look of fine lines, and where in-clinic options fit in.
Read the guideKey Ingredients for Fine Lines & Wrinkles
The actives most worth knowing for this concern — tap any to read the full ingredient guide.
Not sure where to start?
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