Colouring Agent/Pigment

CI 77220

Reviewed by Daisy · Last updated 14 Aug 2026

A white mineral pigment used to add opacity and colour to skincare formulations

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What Is CI 77220?

CI 77220, also known as titanium dioxide, is a naturally occurring white mineral pigment derived from titanium ore. In skincare, it functions as a cosmetic colorant and opacifying agent, giving products a uniform appearance and colour.

This ingredient is used sparingly in formulations—typically found in fewer than 1 in 300 skincare products—usually at very low concentrations to achieve the desired visual and textural effect without affecting the product's core performance.

How It Works

CI 77220 functions as a physical colorant by reflecting and scattering light. When added to skincare products, it distributes evenly throughout the formula to create consistent colour and opacity, improving the visual presentation and user experience of the product itself rather than directly altering skin appearance.

Clinical Evidence & References

CI 77220 is included in cosmetic formulations primarily for aesthetic and functional purposes rather than therapeutic benefit. Research on its effects in skincare is limited, as the ingredient's role is structural rather than actional.

Safety data indicates it is well-tolerated in cosmetic use at the concentrations employed. However, evidence specific to skin health outcomes is minimal, reflecting its status as a minor formulation component.

How to Use

CI 77220 is a passive ingredient in finished products—no special application technique is required. Simply use the product as directed. The ingredient's role is invisible to the user; its presence is purely functional.

Safety & Precautions

CI 77220 is generally well-tolerated and approved for use in cosmetics across most regulatory bodies. At the very low concentrations used in skincare, adverse reactions are rare.

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