AHA

Acronym for alpha hydroxy acid. AHAs are derived naturally from various plant sources and from milk, but 99% of the AHAs used in cosmetics are synthetically derived. In low concentrations (less than 3%), AHAs work as water-binding agents. At concentrations greater than 4% and in a base with an acid pH of 3 to 4, these ingredients can exfoliate by breaking down the substance that holds dead skin together.

The most effective and well-researched AHAs are glycolic acid and lactic acid. Malic acid, citric acid, and tartaric acid may also be effective.

AHAs have been widely used for improving signs of ageing, dry skin, and an uneven skin tone. Routine use can lead to younger-looking, remarkably smoother skin. Caution is warranted when it comes to AHA products with very high concentrations (above 10% when used alone or 30% when combined) or when the pH falls below 3, as this increases the risk of irritation. ’s Choice avoids these issues with all our AHA exfoliants.

There is a vast amount of research that substantially describes how the ageing process affects skin and that demonstrates that many of the unwanted changes can be improved by topical application of AHAs, including glycolic and lactic acids. AHA use can result in increased sensitivity to the sun, though wearing a sunscreen daily eliminates this risk.

Note: AHAs are of little benefit when added to rinse-off products, as their contact with skin is too brief for them to function as exfoliants or absorb into skin.

Found naturally in citrus fruits, citric acid is an alpha-hydroxy acid that promotes cellular turnover to exfoliate and smooth the skin. It can also function as a pH adjuster and preservative in formulations to protect product stability.