Water
INCI: Natural Moisturizing Factor (NMF)
Reviewed by Emma · Last updated 18 Aug 2026
Also known as: Natural Moisturizing Factor (NMF), Deionized/Demineralized Water, Purified Water, Aqua/Water/Eau
The most widely used cosmetic ingredient Typically appears as the first ingredient in skin care products
Best For Skin Types
All skin types
Usage Frequency
As directed on product packaging
EWG Safety Score
What Is Water?
Water is the most frequently used cosmetic ingredient. Water in skin care products is almost always listed first on an ingredient label because it is usually the ingredient with the highest concentration in the formula. Water’s primary function in skin care formulas is as a solvent.
Despite claims of skin’s need for hydration and claims regarding special types of water, it turns out that water for skin may not be as an important ingredient as commonly thought. Only a 10% concentration of water in the outer layer of skin is necessary for softness and pliability in this part of the epidermis, known as the stratum corneum. Studies that have compared the water content of dry skin with that of normal or oily skin do not find a statistically significant difference in moisture levels between them.
Further, too much water can be a problem for skin because it can disrupt the essential substances in skin’s surface layers that keep it intact, smooth, and healthy-looking. As an example, recall how skin on your fingers and toes “prune” when you soak in the bathtub or other body of water for too long.
Clinical Evidence & References
Published Research
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Water as the primary cosmetic ingredient Int J Cosmet Sci, 2013
Frequently Asked Questions
From the Clinic
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Sodium Polyacrylate
Used as a film-forming agent, stabiliser, thickener, and absorbent in cosmetics | Can absorb 100-1000 times its mass in water
Sodium Xylenesulfonate
A solubiliser that helps other ingredients dissolve evenly in formulations
T-Butyl Alcohol
A solvent and denaturant used to dissolve actives and carry fragrance in formulations
Xylene
A solvent ingredient used primarily to dissolve fragrance and other components in formulations
1,2-Hexanediol
Synthetic multi-tasking ingredient
1,2-Hexanediol
Synthetic multi-tasking ingredient | Works as a preservative, solvent, humectant, and texture enhancer
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